When you lose an election, your party goes through the normal stages of grief. Once it emerges from that, it goes into rebuilding mode. Different people in the party go through the grieving process in different ways and with differing paces. I would imagine that those who had most invested in the fifth Labour government will have the hardest time and take the longest to come to terms with what happened.
In rebuilding, the first thing to be is realistic. Labour was out-campaigned by National. Labour won 34% of the vote to National’s 45%. Labour was ten to twenty points behind in most polls for a good year before polling day. National didn’t run a bad campaign. National didn’t collapse. John Key performed well.
What was missing from the outcome, given all the above, was much of a sense of anger directed our way. People wanted a change and they were quite comfortable with the change National promised.
In the absence of much anger, the first question in rebuilding is: why was change wanted? Either people wanted a change for the sake of it, or because they weren’t happy with aspects of Labour’s performance.
I’m going to go out on a limb here and suggest that both apply. There was a current for change. As well, people were genuinely unhappy with some things we had done.
That is why the first task in rebuilding is simple: it is to engage and to listen.
What did we do right, or wrong, in government?
What did we campaign on that you thought was important?
What was important to you and did we have anything useful to say about it?
What did you think of National?
What are your hopes for the future?
What matters most to you?
What kind of country do you want for your family?
In asking those questions, the temptation for some of our older hands will be defensive – to argue with people, to try and explain again what we thought we were doing and why.
That won’t help. People made their choice. We need to listen, not tell: with our ears, not our mouths. The listening phase is not the time to say “we were right”. Even when we were. That’s not what the public wants to hear from a party that just lost an election – for the flip side of that comment is, “and you were wrong” – and the voters are never wrong. They might be wrong-headed, but they don’t make decisions you can debate or appeal. They’re the boss.
The listening we will do is the first step because if you want to be in politics, you have to be in touch with the people you want to vote for you. Campaigns and politics really are giant communications exercises - two way ones, not one way ones. To be an authentic voice for the people you represent, you need to listen to them.
Out of that come the next stages, of recruiting and engaging new members, developing new policies, working out how to talk the politics of aspiration for everyone which is what Labour stands for. Those are interesting projects, but they need to be built on a foundation of listening to people. That will be, I hope, Labour's focus for the first part of next year.
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